UK breakfast boom? Hot cereals up 17.9% in 2013 16-Sep-2014 By Kacey Culliney The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.
Health conscious consumers drive UK oat sales Health conscious consumers drive UK oat sales 10-Mar-2006 By Anthony Fletcher Hot cereals such as porridge and oatmeal are benefiting from a revival among Britain's health conscious consumers, according to Mintel.